We’re trying to improve the sound in computers and laptops. You also have a laptop complement to the headphones, correct? But like I said, nobody is going to be able to beat us at this game. I’m not trying to knock anybody’s hustle. It’ a compliment on the one hand but on the other hand it’s like “Yo, this is my thing here. Nobody’s gonna be able to compete with us as far as headphones.ĭiddy has Diddybeats and Lady Gaga has Heartbeats-both of which you helped set up-then Jay-Z’s Roc Nation has a headphone deal with Skull Candy, which also did a line with Snoop. We got ‘em beat because guys that actually make music get the sound on these. I feel like hands down we got ’em beat as far as style and fashion goes and as far as the sound. I got to do a side-by-side comparison between the Beats and Bose. We were tweaking it the entire time ‘til we got the sound exactly the way we want it. It took like two years to put this together. We designed this thing from the ground up. It’s not something I just put my name on. What’s it like having your own brand of headphones?ĭr. VIBE: You were dismantling component systems as a kid. Sit back, relax and strap on your seatbelt. But today it’s all business.Īn unfinished leak of the Jay-Z collab “Under Pressure” has lived up to its namesake, and the man who once rhymed “fuck rap, you can have it back” knows that it’s time to make his impression felt again. This is where Dre tests out new music during private parties for friends. It’s quiet in the sanctuary of his studio/nightclub across the street from the Interscope offices. A mini-vacation with his wife of 14 years, Nicole, and the news that Eminem’s Recovery has debuted with more than 700,000 copies sold have the Aftermath CEO “feeling better than most days.”
On an unseasonably cold June day in Santa Monica, he’s dressed in a long-sleeved white T-shirt and jeans, and his 215 pounds of muscle have him looking more like a superhero than a record producer. Several days after being honored at the 2010 ASCAP Rhythm & Soul Music Awards by his artist and friend Eminem, a smile is etched across Dr. Dre album since President Clinton was in office. “He’s changed music twice already.” But that is small consolation for folks who haven’t had a new Dr. “You can’t rush Dre,” says fellow N.W.A alum Ice Cube. Dre headphones are reportedly up to a million units sold, with estimated revenues of $50 million in the fourth quarter of 2009 alone), his fans have had their loyalty tested time and again. Between rumors, missed release dates and side projects (Beats By Dr.
Andre Young-a founding member of N.W.A and the sonic mastermind who introduced the world to Snoop Doggy Dogg, Eminem, 50 Cent and The Game-has never done things the usual way.
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